Solar Lead Generation: 5 Strategies That Work in 2024

The solar industry has exploded, and with it, competition for leads. Here are five strategies that top solar companies use to generate high-quality leads consistently.

Strategy 1: Hyper-Local Targeting

Solar installations are inherently local. Your marketing should be too.

What Works:

Pro Tip:

Use satellite imagery tools to identify homes with suitable roof orientations and sizes.

Strategy 2: Educational Content Marketing

Solar is a considered purchase. Buyers need education before they're ready to commit.

Content Ideas:

Distribution:

Strategy 3: Google Ads with Smart Bidding

Paid search is competitive but effective for solar leads.

Best Practices:

Expected Metrics:

Strategy 4: Referral Programs

Happy solar customers are your best salespeople.

Program Structure:

Why It Works:

Referred leads convert at 2-3x the rate of cold leads and have higher lifetime value.

Strategy 5: Strategic Partnerships

Partner with businesses that serve your ideal customers.

Partnership Ideas:

Structure:

Measuring Solar Lead Quality

Not all leads are equal. Track:

Scale Your Solar Business

These strategies work, but they require expertise and consistent execution. Get a free solar marketing consultation to see how we can help you generate more qualified leads.