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Case Study: How an HVAC Company Achieved 300% ROI with AI Marketing

M
Mike Rodriguez
November 20, 20246 min read

Case Study: How an HVAC Company Achieved 300% ROI with AI Marketing

When Comfort Air Solutions came to us, they were spending $5,000/month on marketing with inconsistent results. Six months later, they were generating 3x more leads at the same budget. Here's how we did it.

The Challenge

Comfort Air Solutions faced several problems:

  • Inconsistent lead flow throughout the year
  • High cost per lead ($150+)
  • No way to track which marketing channels worked
  • Competitors outranking them in local search

    • Our Approach

    Phase 1: Foundation (Month 1)

    We started by:

  • Setting up proper conversion tracking
  • Auditing their existing campaigns
  • Analyzing competitor strategies
  • Identifying their most profitable services

    • Phase 2: AI-Powered Optimization (Months 2-3)

    We implemented:

  • Smart bidding strategies that automatically adjusted bids based on conversion likelihood
  • Responsive search ads that tested multiple headlines and descriptions
  • Audience targeting based on behavioral signals
  • Automated rules to pause underperforming keywords

    • Phase 3: Scale (Months 4-6)

    With the foundation in place, we:

  • Expanded to new service areas
  • Launched seasonal campaigns for AC and heating
  • Implemented remarketing to past website visitors
  • Added call-only campaigns for emergency services

    • The Results

    After 6 months:

  • Cost per lead dropped from $150 to $45 (70% reduction)
  • Lead volume increased by 180%
  • ROI reached 300% (every $1 spent generated $3 in revenue)
  • Google ranking improved to top 3 for key local terms

    • Key Takeaways

  • 1. Data is everything: Without proper tracking, you can't optimize
  • 2. AI amplifies good strategy: The algorithms work best with clear goals
  • 3. Patience pays off: Real results take 3-6 months to materialize

    • Ready for Similar Results?

    Every business is different, but the principles are the same. Book a free strategy call to see how AI marketing could transform your HVAC business.

    case studyHVACROIAI marketinglead generation

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