10 SEO Strategies That Actually Work for Service Businesses

If you run a service business—whether it's plumbing, HVAC, landscaping, or any other trade—you know that showing up in local search results is crucial. Here are 10 SEO strategies that actually move the needle.

1. Optimize Your Google Business Profile

Your Google Business Profile is often the first thing potential customers see. Make sure it's complete with:

2. Build Location-Specific Landing Pages

Create dedicated pages for each city or neighborhood you serve. Include local keywords, testimonials from customers in that area, and specific service details.

3. Earn Quality Backlinks

Focus on getting links from:

4. Optimize for Voice Search

More people are using voice assistants to find local services. Optimize for natural language queries like "Who's the best plumber near me?"

5. Create Helpful Content

Answer common customer questions with blog posts and guides. This builds trust and helps you rank for informational queries.

6. Speed Up Your Website

Page speed is a ranking factor. Compress images, use caching, and consider a CDN for faster load times.

7. Get More Reviews

Reviews impact both rankings and conversions. Create a simple process for happy customers to leave reviews.

8. Use Schema Markup

Structured data helps search engines understand your business and can earn you rich snippets in search results.

9. Optimize for Mobile

Most local searches happen on mobile devices. Ensure your site is fast and easy to use on phones.

10. Track and Measure Everything

Use Google Analytics and Search Console to understand what's working and where to focus your efforts.

Need Help with SEO?

Implementing these strategies takes time and expertise. Contact us for a free SEO audit of your service business website.